After you contact me about your design project, we’ll have a discussion about your needs.
Together we’ll determine the scope and timeline. I’ll send you a proposal and contract with terms. Once approved, to begin a project a standard 50% deposit is required.
The remainder is due when the work is completed. If another payment plan is more suitable, we can discuss options.
Research is the most important step in the brand identity design process—I can’t design a logo or the look and feel of your brand without a roadmap; and in this step, I’ll create one. I’ll provide a questionnaire to help you clarify the unique attributes of your brand. It’s sort of like a personality test for your company.
I’m interested in your goals and objectives, your company’s capabilities and values, who your target market is, where you’re currently positioned, and where you want to take the brand in the future. I’ll also survey your competition’s design, so you can have a unique position in the crowded market
Information gleaned in the discovery phase sets the direction for the next steps.
Here’s where your ideas come to life. I’ll work up a number of style options for you which are relevant and impactful. Solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the design process.
From among the concepts presented, you’ll choose the best idea to focus on. Then I’ll refine it through a few iterations until it’s just right.
When you’ve approved the designs, I’ll create the final artwork files and deliver them to you and/or your print vendor. If needed, I’ll contact printers for quotes and manage the printing process for you if required. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, colour palette, photography style, icons, patterns, and more— will be captured and described in this document so you’ll have a handy reference to keep you on brand going forward.